Descriptor
| Audience Analysis | 1 |
| Audience Awareness | 1 |
| Communication Research | 1 |
| Group Behavior | 1 |
| Interdisciplinary Approach | 1 |
| Literature Reviews | 1 |
| Models | 1 |
Source
| Journal of Broadcasting and… | 1 |
Author
| Webster, James G. | 1 |
Publication Type
| Information Analyses | 1 |
| Journal Articles | 1 |
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Peer reviewedWebster, James G. – Journal of Broadcasting and Electronic Media, 1998
Surveys the field of audience studies, noting common concerns. Identifies models of the audience: audience as mass, audience as outcome, and audience as agent. Recommends exploiting the interdisciplinary potential, employing an enlightened empiricism, considering audiences as collectives as well as individuals, abandoning the active/passive…
Descriptors: Audience Analysis, Audience Awareness, Communication Research, Group Behavior
