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Balas, Glenda R. – 2000
Contending that public broadcasting has great potential to invigorate national discourses and to function as an agent of social change; at the beginning of the 21st century, many public television licensees are united solely by a core programming schedule and the need to raise funds at least four times a year. The paper traces the history of…
Descriptors: Audience Awareness, Audience Response, Educational Television, Government Role