The AIDA Model (Attention-Interest-Desire-Action) is one of the classical promotional theories in marketing. Through active-learning techniques and peer critiques, we use infomercials as an innovative educational tool to instruct the four components of the AIDA model. Student evaluations regarding this active-learning assignment reveal that the…

The production of verbal operants not previously taught is an important aspect of language productivity. For Skinner, new mands, tacts, and autoclitics result from the recombination of verbal operants. The relation between these mands, tacts, and autoclitics is what linguists call "analogy," a grammatical pattern that serves as a foundation on…

A minimal class of cybernetic models needed in making the transition from a description of control systems to a description of social systems is discussed. Several applications are considered in connection with studies of learning and creativity in individuals and small groups. Possible extrapolations of these to social systems are suggested.…