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Download full textJohnson, J. David – 1980
A mathematical model that describes attitude change in human communication networks is developed in this paper. The parameters of the model are drawn from a review of the literature related to network analysis, small group influence, mass communication, and attitude change. The literature review identifies key variables that influence attitude…
Descriptors: Attitude Change, Communication Research, Communication (Thought Transfer), Group Dynamics
Gudykunst, William B., Ed.; Kim, Young Yun, Ed. – 1984
The eighth in a series of publications dealing with aspects of intercultural communication, this volume focuses on approaches to intercultural communication research. The 16 chapters of the volume are arranged into three sections: diverse approaches to research, quantitative approaches, and qualitative approaches. Specific chapters discuss the…
Descriptors: Communication Research, Content Analysis, Cultural Awareness, Cultural Differences
