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Anderson, Daniel – Kairos: A Journal of Rhetoric, Technology, and Pedagogy, 2010
I'm talking about the ways we represent ourselves and our world. I've put some thoughts on the topic together here--a gathering that enacts new media creating and takes up conceptual layers like metaphors, models, and composing. The primary sources are videos from the Get a Mac campaign, aka I'm a Mac; I'm a PC ads. Posthuman concepts blending…
Descriptors: Figurative Language, Computers, Advertising, Mass Media Effects
Mitchell, Don C.; Shen, Xingjia; Green, Matthew J.; Hodgson, Timothy L. – Journal of Memory and Language, 2008
When people read temporarily ambiguous sentences, there is often an increased prevalence of regressive eye-movements launched from the word that resolves the ambiguity. Traditionally, such regressions have been interpreted at least in part as reflecting readers' efforts to re-read and reconfigure earlier material, as exemplified by the Selective…
Descriptors: Sentences, Eye Movements, Linguistics, Figurative Language
Farmer, Thomas A.; Anderson, Sarah E.; Spivey, Michael J. – Journal of Memory and Language, 2007
Through recording the streaming x- and y-coordinates of computer-mouse movements, we report evidence that visual context provides an immediate constraint on the resolution of syntactic ambiguity in the visual-world paradigm. This finding converges with previous eye-tracking results that support a constraint-based account of sentence processing, in…
Descriptors: Syntax, Semantics, Models, Interaction