Descriptor
| Academic Advising | 1 |
| College Faculty | 1 |
| Consumer Economics | 1 |
| Counselor Client Relationship | 1 |
| Faculty Advisers | 1 |
| Higher Education | 1 |
| Marketing | 1 |
| Models | 1 |
| Professional Education | 1 |
| Social Work | 1 |
| Student Needs | 1 |
| More ▼ | |
Source
| NACADA Journal | 1 |
Author
| Spicuzza, Frank J. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedSpicuzza, Frank J. – NACADA Journal, 1992
The customer service marketing model provides an organizing strategy for advising in higher education. The university contributes resources for an advising process that addresses needs and expectations of students as customers and faculty as providers. This model is evident in a recent survey of 58 bachelor's degree recipients in social work. (MSE)
Descriptors: Academic Advising, College Faculty, Consumer Economics, Counselor Client Relationship
