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Bourland, Pamela G. – 1993
With constant changes taking place in the practice of public relations, evaluation and modification are requisite to maintaining a competitive degree program with competitive graduates. Whether a program is in the process of being developed or is being evaluated for certification or reaccreditation, it is critical to look to current and future…
Descriptors: Data Collection, Degrees (Academic), Higher Education, Models
Westefeld, John S.; Winkelpleck, Judy M. – Journal of College Student Personnel, 1982
Suggests systematic empirical assessment is needed to plan university sexuality programing. Proposes the traditional approach of asking about students' attitudes, knowledge, and behavior is useful for developing specific programing content. Presents an assessment model emphasizing assessment of students' desires for sexuality programing in terms…
Descriptors: College Students, Data Collection, Higher Education, Models