When facing many options, we narrow down our focus to very few of them. Although behaviors like this can be a sign of heuristics, they can actually be optimal under limited cognitive resources. Here, we study the problem of how to optimally allocate limited sampling time to multiple options, modeled as accumulators of noisy evidence, to determine…

When producing creative ideas (i.e., ideas that are original and useful) two main processes occur: ideation, where people brainstorm ideas, and evaluation, where they decide if the ideas are creative or not. While much is known about the ideation phase, the cognitive processes involved in creativity evaluation are less clear. In this article, we…

The Q-diffusion model is a cognitive process model that considers decision making as an unobservable information accumulation process. Both item and person parameters decide the trace line of the cognitive process, which further decides observed response and response time. Because the likelihood function for the Q-diffusion model is intractable,…

There has been considerable interest in what components of decision-making change when speed or accuracy is stressed. In many early studies, quite strict assumptions were made about parameter invariance across experimental conditions (sometimes called selective influence). Here we fit the standard diffusion model to the data from four large…

Many previous studies observed that higher retrospective confidence ratings about memory performance were associated with shorter response times in memory test. Researchers often interpret response time as a measure of retrieval fluency which is an important cue utilized in confidence formation process. However, the drift diffusion model (DDM)…

The essay reports two studies on confirmatory factor analysis of speeded data with an effect of selective responding. This response strategy leads test takers to choose their own working order instead of completing the items along with the given order. Methods for detecting speededness despite such a deviation from the given order are proposed and…

We examined 3 different network models of representing semantic knowledge (5,018-word directed and undirected step distance networks, and an association-correlation network) to predict lexical priming effects. In Experiment 1, participants made semantic relatedness judgments for word pairs with varying path lengths. Response latencies for…

Reading development involves several changes in orthographic processing. A key question is, "how does the coding of letters develops in children learning to read?" Masked priming effects of transposition and substitution primes have been taken to index the importance of letter position and identity coding. Somewhat contradicting results…

Here, we present a strong test of the hypothesis that sacrificial moral dilemmas are solved using the same value-based decision mechanism that operates on decisions concerning economic goods. To test this hypothesis, we developed Psychological Value Theory. Psychological Value Theory is an expansion and generalization of Cohen and Ahn's (2016)…

Theories of perceptual decision making have been dominated by the idea that evidence accumulates in favor of different alternatives until some fixed threshold amount is reached, which triggers a decision. Recent theories have suggested that these thresholds may not be fixed during each decision but change as time passes. These collapsing…

The statistical structure of a given language likely drives our sensitivity to words' morphological structure. The current work begins to investigate to what degree morphological processing effects observed in visual word recognition can be attributed to statistical regularities between orthography and semantics in English, without any prior…

In high-stakes, large-scale, standardized tests with certain time limits, examinees are likely to engage in either one of the three types of behavior (e.g., van der Linden & Guo, 2008; Wang & Xu, 2015): solution behavior, rapid guessing behavior, and cheating behavior. Oftentimes examinees do not always solve all items due to various…

In past decades, researchers have conducted a myriad of masked priming lexical decision experiments aimed at unveiling the early processes underlying lexical access. A relatively overlooked question is whether a masked unrelated wordlike/unwordlike prime influences the processing of the target stimuli. If participants apply to the primes the same…

Language switch costs have been explored less in receptive tasks than in productive tasks, and previous studies have produced mixed findings with regard to switch cost symmetry and the relationship of switch costs to executive function. To address these unresolved gaps, one hundred Chinese-English bilingual adults completed a bilingual lexical…

Event-based prospective memory (PM) involves remembering to perform intended actions after a delay. An important theoretical issue is whether and how people monitor the environment to execute an intended action when a target event occurs. Performing a PM task often increases the latencies in ongoing tasks. However, little is known about the…