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Direct linkAplin-Houtz, Matthew; Munoz, Laura; Fergurson, J. Ricky; Fleming, David E.; Miller, Rich J. – Marketing Education Review, 2023
Universities found themselves unprepared for the dynamic disruption in their delivery of educational services caused by the COVID-19 pandemic. The rapid transition by universities to move all classes to an online format posed unexpected challenges and highlighted the lack of preparation. One of these challenges was service failure in several…
Descriptors: Undergraduate Students, Teaching Methods, Ethics, Student Attitudes
