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Giovannoni, David – 1995
Public radio can survive cutbacks in federal subsidies, but only if these funds are reduced no more rapidly than public radio can replace them with newly-generated audience-sensitive revenues (listener support and underwriting). A model developed in this analysis suggests a three-to-five year "glide path" to zero federal support. Public…
Descriptors: Audience Response, Budgeting, Change Agents, Federal Aid