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Peer reviewedGrunig, James E. – Public Relations Review, 1993
Outlines a model shift in public relations between those who use only symbolic activities and those who use substantive behavior. Investigates and deconstructs the meaning of image. Suggests that organizations focus on more precise concepts of symbolic objectives and evaluate their success in achieving them. (HB)
Descriptors: Higher Education, Imagery, Models, Organizational Communication
Download full textPearson, Charls; Slamecka, Vladimir – 1976
This study is designed to help provide an understanding of the role semiosis plays in information processes. The object of study is the structure of various types of signs, and a determination of the relationship between sign structure and information properties. A review of the theory of sign structure is followed by an examination of syntactic…
Descriptors: Cognitive Processes, Communication (Thought Transfer), Computer Oriented Programs, Higher Education
