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Direct linkRobinson, Leroy – Journal of Marketing for Higher Education, 2017
As the marketplace for higher education changes, attracting and retaining students is of utmost importance. Providing successful course delivery methods (e.g. face-to-face, fully online, hybrid) offers an opportunity for universities to differentiate from each other. This research investigates the relationships involved in student acceptance of…
Descriptors: Success, Online Courses, Delivery Systems, Courseware
