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Pramling, Niklas; Saljo, Roger – Scandinavian Journal of Educational Research, 2007
The article reports an empirical study of how authors in popular science magazines attempt to render scientific knowledge intelligible to wide audiences. In bridging the two domains of "popular" and "scientific" knowledge, respectively, metaphor becomes central. We ask the empirical question of what metaphors are used when communicating about…
Descriptors: Figurative Language, Audiences, Genetics, Context Effect