A model Center of Excellence in Low Vision and Vision Rehabilitation was created in a health care setting in China utilizing an inter-institutional relationship with a United States optometric institution. Accomplishments of, limitations to, and stimuli to the provision of low vision and vision rehabilitation services are shared.

This article presents a model for the formulation of marketing communications strategies geared both to efficiency in direct marketing efforts and effectiveness in the creation of individual program enrollments and institutional identity. (CT)

The article describes a planning model developed by the University of Nebraska for specialized distributive education programs at the postsecondary level that collects data from two sources of information--prospective students and potential employers--to determine the need for such programs as floristry, hardware marketing, advertising, and food…

As a means of avoiding the problem of course overlap, this article suggests the talent in several business classes be coordinated and utilized on one project. (JS)

Argues that the internal agency model of a marketing communications department forces the department to compete with outside sources for work, while department members sharpen their skills and improve their knowledge of their company's business. Describes the process for creating such an internal agency, including initiating, implementing, and…

Compares the distance education model of Western Governors University, which offers online instruction and degrees and competes with existing colleges, with that of Southern Regional Education Board's Electronic Campus, which offers students easy access to online courses offered by participating colleges. Notes that the SREB model has been more…

Describes a model designed to assist managers in identifying employees' specific and preferred skills. These skills are broken down into four categories: creators/developers, implementers, managers, and marketers and promoters. Application of the model is discussed, along with ways to utilize preferred skills. (CT)

The basic principles of market analysis are examined in this paper especially as they relate to institutional planning. Introductory material presents background information, including: (1) a description of two projects undertaken to implement modern management techniques at small colleges; (2) an examination of three marketing philosophies; and…

A framework for strategic planning within academic departments is outlined. Elements include analyzing the strategic situation of all constituencies (department, institution, competitors, students, student employers), development of mission statement and departmental objectives, development of strategic market-target and curriculum options,…

Intended to provide a general understanding of the opportunities and problems associated with low power television (LPTV), this report deals with the legal, technical, financial, and marketplace issues that should be methodically assessed in order to establish an LPTV service. The three chapters in Part 1 address basic issues and provide a brief…

The outreach development process described in this document is designed to provide a model for planning and implementing a program to extend access to educational opportunity for members of the community served by the Los Angeles Community College District. There are four steps required to initiate such a program: (1) Identification--each college…

The development of the technology transfer program at the University of Texas Health Science Center at Houston is described. Key elements in their approach include identification of research strengths and programs that have potential of patentable, commercially profitable technology; education of faculty and administrators; identification of…

The procedure described consists of eight interacting stages: (1) definition of institutional mission and service area; (2) idea generation; (3) idea screening; (4) concept development; (5) concept testing; (6) costing; (7) estimation of program demand; and (8) program evaluation. A pilot test of the procedure is reviewed. (Author/LBH)

This handbook offers a practical set of ideas to help all types of libraries in the task of marketing their services in an increasingly competitive economy and provides a model program as urged by the White House Conference on Library and Information Services. It is aimed at adult information services in particular, with passing references to…

This model is designed to be used as a guide by all teachers and designers of adult vocational consumer and homemaking courses who usually function as program planners. Chapter 1 contains an operational definition, the rationale, and description of intended users. Chapter 2 presents the model description with an overview and discussion of the…