Descriptor
| Adoption (Ideas) | 1 |
| Analysis of Variance | 1 |
| Attention | 1 |
| Attitude Change | 1 |
| Civil Defense | 1 |
| Communication (Thought… | 1 |
| Comprehension | 1 |
| Educational Sociology | 1 |
| Environmental Influences | 1 |
| Evaluation | 1 |
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| BEAL, GEORGE M. | 1 |
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BEAL, GEORGE M.; AND OTHERS – 1967
THIS STUDY DEALS WITH COMMUNICATION AT THREE LEVELS--DEVELOPMENT OF A GENERALIZED MODEL OF THE PROCESS WHEREBY COMMUNICATION ACHIEVES IMPACT, THE OPERATIONALIZATION OF THE MODEL, AND TESTING OF THE DEGREE TO WHICH THE MODEL PREDICTS THE RESPONSE OF MEMBERS OF THE POTENTIAL AUDIENCE TO A SPECIFIC COMMUNICATION EVENT. THIS IMPACT MODEL TAKES THE…
Descriptors: Adoption (Ideas), Analysis of Variance, Attention, Attitude Change
