Responds to a paper by Brant Burleson and continues the dispute regarding whether argument-as-product or argument-as-interaction should be regarded as the paradigm case or exemplar of argument. Defends the primacy of the interactional view by reference to the shortcomings of the serial predicative view. (JMF)

Tests a model of resistance to persuasion based upon variables not considered by earlier congruity and inoculation models. Supports the prediction that the kind of critical response set induced and the target of the criticism are mediators of resistance to persuasion. (JMF)

The author addresses his dissertation to two audiences: the mass communications practitioner, to help update his knowledge about the phenomena, and the researcher, to provide a starting point for a systematic pursuit of knowledge about media. In the first part, the author presents a model for persuasive mass communications, specifying the critical…

This volume, designed for advanced undergraduate and graduate students, addresses the research needs of behavioral scientists interested in various facets of speech-communication and provides a theoretical point of departure for investigating speech as a behavioral science. Chapters 1-7 provide the background and strategy for the formulation of…

Two waves of telephone interviews with a sample of 141 voters were used in a study of political communication effects during the 1974 congressional election in the Illinois 24th Congressional District. Seven variables specified by the combined-effects model were derived from the interviews and factor analyzed. Two factors were found and…

Within the large body of literature on attitude change, many diverse and sometimes apparently conflicting findings have been reported. A catastrophe theory model of attitude change that attempts to synthesize many of these diverse findings is proposed. Attitude change is usually monotonic with message content or the strength of the persuasion…

The increasing occupation of journals with the subject of political persuasion is briefly surveyed. A set of principles which might be utilized to reconceive an inventional theory are proposed, and means through which these principles may be applied in studies of political persuasion are suggested. The decision to shift from a speaker/message…

Readings are included on seven topics: 1) theories and models of communication processes, 2) acquisition and performance of communication behaviors, 3) human information processing and diffusion, 4) persuasion and attitude change, 5) psychophysiological approaches to studying communication, 6) interpersonal communication within transracial…