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Hincker, Larry – Currents, 1999
Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…
Descriptors: Administrative Organization, College Administration, Comparative Analysis, Fund Raising
Peer reviewed Peer reviewed
Caren, William L. – College and University, 1987
A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)
Descriptors: Alumni, College Administration, College Applicants, Higher Education
Lipton, Gladys C. – 1992
The guide is designed to help elementary school administrators and school communities in making decisions about FLES (foreign language in the elementary school) program design and implementation. An introductory chapter provides definitions of relevant program types (FLES, exploratory/FLEX, and immersion). The second chapter reviews the current…
Descriptors: Administrator Role, Educational Research, Elementary Education, FLES
Katz, Douglas S. – 1984
This report describes the benefits to vocational educators of involving volunteers in vocational programs and presents a model for planning and implementing a volunteer program. Outlined first are programmatic and nonprogrammatic approaches to designing volunteer programs. Next, in a discussion of the benefits of vocational volunteer programs, the…
Descriptors: Adult Education, Community Relations, Educational Benefits, Educational Objectives
McGrath, Mimi; Pekelo-Bielen, Rhonda – 1983
This volume, the second in a two-volume guide designed to provide vocational educators in Massachusetts with some practical tools for planning and implementing student recruitment strategies in their local areas, offers step-by-step instructions for implementing specific recruitment strategies. The first chapter examines the benefits of holding…
Descriptors: Access to Education, Advertising, Bilingual Students, Communication Skills
Gaikezheyongai, Sally – 2000
Ways of increasing awareness of and access to literacy programs for Native people in Toronto, Ontario, were examined. Data were collected through the following activities: a literature review; meetings with stakeholders and the public; surveys of learners, Native literacy workers, executive directors, and steering committee members; and focus…
Descriptors: Access to Education, Administrator Attitudes, Adult Basic Education, Adult Educators