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Direct linkGigante, Maria E. – Journal of Technical Writing and Communication, 2018
This essay expands Perelman and Olbrechts-Tyteca's concept of argumentation by model to bring more attention to the persuasive effects of using the self as a model. To illuminate this technique, I analyze the personal narratives of popular health coaches, who are championing a holistic health movement toward what I refer to as "do-it-yourself…
Descriptors: Persuasive Discourse, Personal Narratives, Models, Rhetoric
