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| Robinson, Karla Salmon | 1 |
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Download full textRobinson, Karla Salmon – 1994
Like other industries, television has its own version of the used-car dealership or second-hand store: off-network syndication. Since researchers who study television have rarely investigated the market for these programs, a study examined program and marketplace characteristics to determine which contributes most to the successful syndication of…
Descriptors: Broadcast Industry, Mass Media Use, Models, Programming (Broadcast)
