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Download full textLane, Forrest C.; Henson, Robin K. – Online Submission, 2010
Education research rarely lends itself to large scale experimental research and true randomization, leaving the researcher to quasi-experimental designs. The problem with quasi-experimental research is that underlying factors may impact group selection and lead to potentially biased results. One way to minimize the impact of non-randomization is…
Descriptors: Quasiexperimental Design, Research Methodology, Educational Research, Scores
Peer reviewedShrum, L. J. – Human Communication Research, 1997
States M.L. Mares presents evidence that source confusions play a role in the cultivation effect. Clarifies some of Mares' findings that have implications for the heuristic model of cultivation effects and shows that Mares' findings are compatible with and can be integrated into the heuristic processing model. Discusses implications of Mares'…
Descriptors: Communication Research, Heuristics, Models, Research Problems
