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Direct linkBacon, Donald R.; Paul, Pallab; Stewart, Kim A.; Mukhopadhyay, Kausiki – Journal of Marketing Education, 2012
Much has been written about the evaluation of faculty research productivity in promotion and tenure decisions, including many articles that seek to determine the rank of various marketing journals. Yet how faculty evaluators combine journal quality, quantity, and author contribution to form judgments of a scholar's performance is unclear. A…
Descriptors: Productivity, Evaluators, Models, Marketing
