Discusses a didactic model for translation based on textual linguistics that incorporates a model second external reader in the translation process. Although translation is necessarily sentence oriented, this method considers the entire text that must eventually satisfy a pragmatic external purpose. (51 references) (CFM)

Discusses how to use the Sender-Receiver Communications model to illustrate for students the process of "targeting your audience." Includes an assignment in which students are asked to apply knowledge gained from the model. (MS)

Presents a theoretical description of public relations for scholars, practitioners, and students. Suggests it is useful to view public relations as an area of study. Describes how the public relations process has applications in research and theory development, pedagogy, and practice. (MS)

The goal of this paper is to describe how one classroom teacher uses the Sender-Receiver Communications Model to illustrate for students in a lively and memorable way the process of "targeting your audience" with medium and message. Students are used as examples of Receivers, or target audience, illustrating the potential range of…