Leaders in higher education regularly find themselves at the intersection of change, torn between their institution's history and culture, the intrinsic value of education, market needs, and the desires of alumni, current, and prospective students. Higher education is often labeled reluctant to change, and many believe any change initiative not…

This study used a needs assessment, process analysis, process design, and textbook design to develop a new process and new textbook, based on Cargile-Cook's layered literacies, Quesenbery's five qualities of usability, and Carliner's information design theories, for use in technical writing service learning courses. The needs assessment was based…

Ways in which the resources and technology available to an organization can be organized and structured to accomplish program goals are described. A systems model is offered whereby emphasis upon self-control, communication, and feedback is applied to agency performance rather than effort. (Author/LBH)

Teachers often call upon students to think independently, but may focus on student abilities at the expense of student willingness. The "situational leadership" model of management can successfully develop student independence in organizational communication courses. P. Hersey and K. H. Blanchard, who developed the model, call this…

Presents a teaching package to bridge the gap between communication theory and its application in an organizational environment. An integrative communication model, systems theory, and the case method are combined to help prepare the student to communicate effectively in the work environment. (JMF)

Explores the rationale for the creation of the rumor control center and identifies the few valuable models found in the literature. Examines the usefulness of the center as an additional channel of communication and considers the desirability of using such a mechanism. Suggests an approach to teaching rumor control. (JMF)

The Public Relations Division of the proceedings contains the following 20 papers: "Communicating for Technical Change: Business-to-Business Communication with Small Manufacturing Firms" (Danielle Pontiff); "Integrating Editorial Presentation and Public Relations Publications: New Frontiers for Convergence and Collaborative…