Adopted at more than 1,000 colleges and universities worldwide, the market-leading text owes its success to the unique way in which it combines an academically robust account of the major theories and models of leadership with an accessible style and practical exercises that help students apply what they learn. Each chapter of Peter Northouse's…

One way to implement theory into existing public relations classes is to utilize the Process of Public Relations model developed by L. W. Long and V. Hazleton. The use of the model in the classroom is important because the model stresses the interdependence between the public relations practitioner and the organization. The model begins by…

The approach taken commonly in instructional materials designed for teaching translation at the college level is examined, and an alternative is proposed. The approach under examination is the use of western translation theories to teach translation between Chinese and English, often incorporating examples from other, unfamiliar languages. It is…

There have been a great many good and varied textbooks in the history of education. For example, there was L.F. Magnitskii's "Arithmetic," L.N. Tolstoy's "Primer," and the Bible, which can also be thought of as a textbook. None of them is like the others at all. Each one is suitable for dealing with its own objectives in the…