Peer reviewedERIC Number: EJ466650
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0363-8111
EISSN: N/A
Available Date: N/A
Image and Substance: From Symbolic to Behavioral Relationships.
Grunig, James E.
Public Relations Review, v19 n2 p121-39 Sum 1993
Outlines a model shift in public relations between those who use only symbolic activities and those who use substantive behavior. Investigates and deconstructs the meaning of image. Suggests that organizations focus on more precise concepts of symbolic objectives and evaluate their success in achieving them. (HB)
Descriptors: Higher Education, Imagery, Models, Organizational Communication, Public Relations, Publicity, Symbolic Language
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
