The soft skills module that was introduced in 2006 is aimed to prepare graduates with a holistic quality for industrial or labour market needs. As a result, the lecturers are required to integrate the element of soft skills in their respective teaching. However, reports on the application of soft skills in teaching identified the element of professional ethical and moral values (NEMPs) was the least emphasis element for a lecturer. Lack of skills to apply these values, time constraints in completing the course syllabus and absence of referral documents are identified factors that caused the problems. Thus, this study explores the beliefs of six selected lecturers on their ethics and professional moral values in teaching practice. The research data was obtained through semi-structured interviews and analysed using Atlas.ti to obtain key themes which then could be used as a guide in implementing the application of ethical and moral values in teaching.