In this study, maternal socialization goals in early childhood were linked to qualities of children's self in middle childhood, while also considering maternal education and child gender. Estonian mothers (N = 209; M[subscript age] = 33.6; 52.2% had university education) provided ratings of their socialization goals for children (52.2% girls; M[subscript age] = 6.2), children's self was gauged 4 years later. The more mothers endorsed social conformity-related socialization goals, the fewer different autonomy-related ([beta] = -0.15) and relatedness-related qualities of self ([beta] = -0.21) their children had in their descriptions of themselves and their autobiographical memories. Mothers' self-maximization socialization goals were not linked to the qualities of children's self. Mothers without a university degree endorsed social conformity-related socialization goals more than mothers with a university degree ([beta] = -0.20). Girls referred to more relatedness-related qualities than boys ([beta] = 0.23). The results show that maternal socialization goals do not always have a straightforward effect on different qualities of children's self. Yet, conformity-related goals by mothers predict the qualities of children's later self.