Response to article in previous issue by Max Bruck (April 1968). Argues that behavioral approach has been empirically demonstrated to be effective in altering problem behavior, and offers advantages over more traditional approaches. Proposes that behavioral psychology can deal with all important aspects of complex human behavior. (Author)

Fifty-four elementary school children who had been identified as consistently inattentive to classroom activities were involved in a four-week treatment program. Attention was assessed using a time-sampling observational instrument developed for the study, based upon a previously-developed technique. Subjects were assigned randomly to either an…