In this article we address the issue of applying operant psychology to derive plausible and useful interpretations of complex firm behavior in natural settings. The objective is to discuss an appropriate methodology based on case study design, developed specifically in Vella and Foxall (2011), to produce an operant interpretation of secondary…

The purpose of this paper is to provide a logical analysis of the concept, Self Concept, and an appropriate translation of the construct into methodology. (Author/RK)

Results confirmed previous findings that response speeds would be faster following an 18- than a 8-second stimulus duration. (Author)

Relevance of cognitive and developmental variables to observational learning and imitation is also discussed. (Authors/MB)

It was tentatively concluded that identification may contribute to the recognition that moral principles and not external sanctions form the basis of right and wrong, but not to the application of these principles to one's own behavior in the absence of authority. (Author)

Shows that subjects who receive the impression that psychology experiments are worthless exert less time and effort in task performance than subjects who believe in favorable comments, although both groups indicate similar amounts of effort on self-rating scales. Bibliography and table. (RW)

Findings suggest that maternal child-rearing practices significantly affect the child's response to a given compensatory preschool program. (Author)

The study was conducted to (1) determine the structure of reasons leading to the enlistment decision, (2) isolate factors leading some initial Army applicants to enlist in one of the other services instead of the Army, and (3) compare data collected in a draft-free environment (FY74) with data collected in FY 72. Based on a sample of 28,079…

Discusses methodology and results of a study conducted at the University of Massachusetts in which bored versus stressed subjects were provided opportunities to watch television. Results indicate bored subjects more frequently selected exciting rather than relaxing programs, while stressed subjects selected similar quantities of each program type.…

The report is a study of the utility of social reinforcement for improving Air Force training. It was conducted through a field evaluation of social incentive instructional systems which would serve to improve student motivation, classroom performance, and attitudes. The participants included a total of 300 trainees from two Air Force bases; 25…