This article introduces the concept of motivating operation (MO) to the field of online consumer research. A conjoint analysis was conducted to assess the motivating impact of antecedent stimuli on online purchasing. Stimuli tested were in-stock status, price, other customers' reviews, order confirmation procedures, and donation to charity. The…

This study focused on individual differences in game behavior with respect to the motives of each participant. (Author/RK)

Bernoulli's framework of expected utility serves as a model for various psychological processes, including motivation, moral sense, attitudes, and decision making. To account for evidence at variance with expected utility, the authors generalize the framework of fast and frugal heuristics from inferences to preferences. The priority heuristic…

This study explored the relationship between locus of control, Ss skill/chance perceptions, and verifiability of feedback on Ss decision time in a letter elimination task. Ss were 72 male and 72 female undergraduates, divided into groups of internals and externals based on results from Rotter's I-E scale. In a letter elimination task, several…

This research proposal supports a program in social psychology which uses a variety of game paradigms and related tasks to obtain estimates of the relative dominance of various social motives including those of maximizing own gain (individualism), joint gain (cooperation), and relative gain (competition). Numerous major studies completed or in…