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Direct linkMastroieni, Anita – ProQuest LLC, 2010
This study sought to ascertain the specific motivations behind doctoral alumni giving. Most U.S. colleges and universities depend on alumni giving to supplement revenues from tuition and governmental support; however, relatively little alumni giving is generated from PhD graduates. The result is untapped revenue for doctoral-granting institutions.…
Descriptors: Fund Raising, Undergraduate Study, Donors, Motivation
