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Getting a Read on the App Stores: A Market Scan and Analysis of Children's Literacy Apps. Full Report
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Vaala, Sarah; Ly, Anna; Levine, Michael H. – Joan Ganz Cooney Center at Sesame Workshop, 2015
In previous research the "Joan Ganz Cooney Center" and "New America" have characterized the children's educational app market as a "Digital Wild West" (Guernsey, Levine, Chiong & Severns, 2012; Shuler, 2011). The marketplace is chock full of choices but lacks essential information to aid parents' and educators'…
Descriptors: Computer Oriented Programs, Educational Technology, Literacy Education, Marketing
Getting a Read on the App Stores: A Market Scan and Analysis of Children's Literacy Apps. Executive Summary
PDF on ERIC Download full text
Vaala, Sarah; Ly, Anna; Levine, Michael H. – Joan Ganz Cooney Center at Sesame Workshop, 2015
In previous research the "Joan Ganz Cooney Center" and "New America" have characterized the children's educational app market as a "Digital Wild West" (Guernsey, Levine, Chiong & Severns, 2012; Shuler, 2011). The marketplace is chock full of choices but lacks essential information to aid parents' and educators'…
Descriptors: Computer Oriented Programs, Educational Technology, Literacy Education, Marketing