ERIC Number: EJ1427006
Record Type: Journal
Publication Date: 2024
Pages: 27
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1470-8477
EISSN: EISSN-1747-759X
Available Date: N/A
'Mask Must Wear at All Times': Top-Down and Bottom-Up Multilingual COVID-Scape in Hong Kong as a Prime Site of Epidemiological and Public Health Knowledge (Re)Construction during the COVID-19 Pandemic
Language and Intercultural Communication, v24 n3 p195-221 2024
The COVID-19 pandemic brings to the fore language's primacy in crisis communication. Given our diverse world, how effectively vital information is conveyed multilingually may make or break a place's anti-COVID battle. In the study, a locale's COVID-related multilingual landscape (multilingual Covidscape) is conceptualised as a prime multilingual/mediated site of epidemiological and public health knowledge (re)construction, where pandemic-related information is (re)contextualised and communicated multilingually by various agents (including translators). A former British colony and global financial centre, China's Hong Kong SAR represents a most cosmopolitan and diverse place in Asia, constituting a fertile ground for linguistic landscape (LL) research. Drawing on real-world data, this study explores the multilingual practices enacted in Hong Kong's multilingual Covidscape. This interdisciplinary study illustrates how multilingual resources and repertoires are brought to bear in a global city's pandemic communication. Beyond the traditionally 'choreographed' LL in Chinese and English, various multilingual practices are discussed at multiple levels.
Descriptors: Foreign Countries, Multilingual Materials, COVID-19, Pandemics, Intercultural Communication, Communicative Competence (Languages), Communication Strategies, Organizational Communication, Crisis Management
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Hong Kong
Grant or Contract Numbers: N/A
Author Affiliations: N/A