The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

This article examines linguaculturally diverse university students' affective translingual practices of using emojis and languages in computer-mediated communication. Research studies have investigated the sociopragmatic uses of emojis from the perspectives of social semiotics, language socialisation, and translingual practices. This study expands…

The field of linguistic landscape has rarely engaged with the growing number of metrolingual practices brought about by online digital spaces. This paper examines the online linguistic landscape of social media platforms, which presents a spatial repertoire of innovative semiotic affordances. Adopting an online ethnographic approach consisting of…

The present study investigates the adoption of Japanese by users from a popular Chinese video-sharing website, bilibili.com. Over a two-month period, 5,808 instances of language use that involve Japanese language features were sampled from 28,579 video comments. It was found that features of Japanese were often utilized -- either entirely in…

With the rise of modern technology, sites of knowledge have shifted from page to screen, offering hybrid spaces for 21st century learning across borders, modalities, semiotic resources, time and space (Jewitt, 2006; Kress, 2000) However, few empirical studies have been conducted from a critical lens to investigate how digitally mediated social…

In this chapter, we analyse the co-construction of meaning by university students in romance language (RL) chat rooms, in an online platform focused on multilingual language practice and learning. This communicative situation can best be described through the concept of 'intercomprehension', i.e. a multilingual and multisemiotic communicative…

This ethnographic case study has focused on language use in texting out of institutional contexts between voluntary language partners. Within the translanguaging and digital literacies framework, we explored how two pairs of Korean-English language partners practice translanguaging in texting in order to construct their multilingual identities.…

This article discusses a relatively under-explored phenomenon that we call Tranßcripting -- writing, designing and digitally generating new scripts with elements from different scriptal and semiotic systems. The data are drawn from examples of such scripts created by multilingual Chinese users in everyday online social interaction. We analyse the…

The paper describes the transformational role technology plays in the management and transmission of heritage (minority) languages (HL) in two UK-based multilingual families. Data were collected in the form of a language background survey, parental interviews, and recordings of interactional events within the home. Findings suggest that parents…

This study examines the language practices of Chinese visiting scholars on WeChat and explores the representational meanings of their translanguaging practices. An ethnographic approach combining with systematic observation, WeChat screenshot data and interviews with Chinese visiting scholars is adopted to get hold of the richness of situated…

The paper explores the use of varied semiotic resources in the linguistic, social and cultural practices of young adults in the context of Bangladesh and Mongolia. Based on a translinguistic analysis (including pre-textual history, contextual relations, sub-textual meaning, intertextual echoes and post-textual interpretation) of these practices,…

"Second-language Discourse in the Digital World" illustrates a new, practice-driven approach to technology in second-language (L2) learning that begins with what L2 users do when they connect with others online. With its rich set of examples from a number of different languages and a variety of digital platforms, in and beyond the…

This volume contains papers submitted to the 12th Annual International Conference of the Bulgarian Comparative Education Society (BCES), held in Sofia and Nessebar, Bulgaria, in June 2014, and papers submitted to the 2nd International Partner Conference, organized by the International Research Centre 'Scientific Cooperation,' Rostov-on-Don,…