This paper discusses contemporary societal roles of German in the Baltic states (Latvia, Estonia, Lithuania). Speaker and learner statistics and a summary of sociolinguistic research (Linguistic Landscapes, language learning motivation, language policies, international roles of languages) suggest that German has by far fewer speakers and functions…

This paper presents a comparative analysis of the linguistic landscapes (LL) of two distinct ethnic areas in Shin-Okubo, Japan: Koreatown and Islamic Street. By paying particular attention to the difference in the formation of the two immigrant communities, this study aims to better understand various functions of language on signage and their…

In contemplating multilingualism and mobility in the 21st century, several dimensions warrant attention in the emerging field of migration linguistics. First is the move beyond migration to thinking about mobilities, in particular, the new mobilities paradigm in the social sciences which views human mobility as entailing a complex assemblage of…

This paper highlights a current phenomenon reported from preschools placed in multilingual areas in Sweden, namely that some preschoolers with mutually different language backgrounds sometimes use English as lingua franca instead of Swedish during play. The data stems from a study of language environments in Swedish preschools situated in both…

In today's globalised world, a single named language such as English, Norwegian or Spanish, no matter how 'big' it is, rarely satisfies all the needs of communication, cooperation, education or any other area of human life. Neither is the entire language repertoire plausible for everyday use, simply because it is impossible to use too many…

This study employs a mixed-methods design to explore the attitudes and expressed beliefs of Chinese postgraduate students regarding the strategic use of their entire range of languages in English academic writing (EAW). The survey findings suggest that while students generally accept the idea of mixing languages during the writing process, they…

The preeminence of English as the lingua franca in global science has led to English-dominant publication practices, even in non-English-speaking countries. We examine the complex dynamics of language use in scientific publications in China, a major contributor to global scientific output, and the tensions between English and the native language.…

The aim of this article is to examine contemporary conceptualizations of cultural and linguistic diversity in the Swedish policy for early childhood education and care (ECEC). The analysis draws on in-depth interviews with high-level policy actors and the analysis of documentary material. Using the concepts of interculturality and hybridity as…

Parents frequently report that advice from professionals is important in making decisions about how their child with hearing loss will communicate. Little is currently known about how professionals support parents raising children with hearing loss in spoken language multilingual environments, children who are described as d/Deaf multilingual…

The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

This study adopts an apparent-time diachronic linguistic landscape (LL) approach to investigate the vitality of an ethnic minority language in China, namely the Nuosu Yi ([foreign characters omitted]). Diachronic LL research is concerned with changes in language use on signage over time. It provides insights into phenomena such as language shift,…

This study approaches multilingualism on Phuket Island by means of a linguistic landscape (LL) analysis. The data in this study consists of 185 photographs of shop signs taken from popular streets on the island. They were analyzed via a mixed-methods approach. It was found that different languages were purposely chosen to indicate or showcase the…

Linguistic landscaping (LL) is an emerging field of Sociolinguistics exploring the language in its textual form in public sphere. This paper investigates the visibility and prominence of languages in the public space of Patna, the capital city of Bihar, India. A total of 10 city neighborhoods are chosen for the study. The corpus of the study is…

Background: Pakistan inherits a multilingual heritage. Along with Urdu, 70 different languages are spoken. The 1973 Constitution officially recognizes Urdu as Pakistan's only national language. Purpose: Until today, the adoption and promotion of Urdu as a medium of educational instruction has remained a point of controversy. Existing research…

This paper explores the interaction between linguistic landscapes and language policies of the Old Quarter in Hanoi, Vietnam to investigate how legislated and de facto language policies come together to create lived monolingualism, multilingualism and hybridity in language displays in public spaces. Our research focuses on language policies as…