The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

Arising in Europe in the early 1990s, content and language integrated learning (CLIL) has become a popular educational approach. CLIL involves a dual focus on content and language learning with an additional language used as the medium of instruction. Although CLIL has received much attention and spread widely around the world, there is limited…

In the way of commentary, I offer a brief, summative reflection on the complex, multifarious nature of people's semiotic engagements in and with space. Against the backdrop of three snapshot case studies, I suggest there are actually few neat boundaries to be drawn between the linguistic and non-linguistic, between the semiotic and the spatial,…

This article takes a linguistic anthropological approach to analyzing multilingualism in the linguistic landscape of the Amazonian city of Tena, Ecuador, a key locus of indigenous Kichwa language revitalization, identity formation, and politics. Following recent scholarly reconsiderations of multilingual linguistic landscapes as sites of…

This article investigates how linguistic landscapes (LLs) can foster critical thinking about linguistic power relations and tensions in multilingual areas by acting as stimuli to reflect on the ethnolinguistic vitality of languages in a given region. We examine the pedagogical use of LLs as resources for the implementation of plurilingual…

With the rise of modern technology, sites of knowledge have shifted from page to screen, offering hybrid spaces for 21st century learning across borders, modalities, semiotic resources, time and space (Jewitt, 2006; Kress, 2000) However, few empirical studies have been conducted from a critical lens to investigate how digitally mediated social…

This paper, drawing on the notion of symbolic competence and insights from complexity theory, investigates the multilingual practices of university students in group discussions. The data analysis reveals that the protagonists' language uses index the various ways in which their rehearsal of potential identities, language ideologies, histories,…