Encoding and Retaining Information in the Visuals and Verbals of an Educational Movie.

Baggett, Patricia; Ehrenfeucht, Andrzej

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ERIC Number: EJ285677

Record Type: Journal

Publication Date: 1983

Pages: N/A

Abstractor: N/A

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Encoding and Retaining Information in the Visuals and Verbals of an Educational Movie.

Baggett, Patricia; Ehrenfeucht, Andrzej

Educational Communication and Technology: A Journal of Theory, Research, and Development, v31 n1 p23-32 Spr 1983

This study shows that when viewers watching an educational movie are presented simultaneously with information in two media--visual and verbal/auditory--there is no competition for resources; when visual and linguistic information are presented sequentially, the extraction of information is not increased. College students appear to be good dual media processors. (Author/EAO)

Descriptors: Audiovisual Communications, Cognitive Processes, Comparative Analysis, Higher Education, Instructional Films, Instructional Materials, Media Research, Media Selection, Multimedia Instruction, Verbal Communication

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A