Describes how the four traditional kinds of writing (description, narration, exposition, and argumentation) are used in advertising and suggests ways that advertising and the four modes may be used to teach composition. (DD)

Retention of prose is examined as it is affected by (1) outlines as advanced organizers; (2) preexperimental familiarity with the material; and (3) text genre. Findings are discussed in the context of current theories in cognitive psychology, particularly those of structure, organization, and representation of knowledge and prose. (Author/GK)

An analysis of descriptive and narrative passages written by 45 first-semester college freshmen early in the semester suggests that mean T-unit length is not a stable individual trait either within the descriptive mode or across description and narration. (GT)

Presents two assignments that are designed to help students (at the high school and college levels) to develop a sense of place while building skills to improve their narrative writing. Includes the assignment sheet. Describes how students create a Michigan Travel Guide from their final drafts. (SR)

Over the last 3 decades or so, English and its related disciplines of Rhetoric and Composition have adopted new tools of research--tools other than the traditional ones of narrative and description. These other tools are empirical or scientific, those that are common to the social sciences, including experiments, case studies, surveys, and…

A study examined two questions: Do students include more information or present it more concisely and explicitly when speaking or writing? and, Does language show different thematic relationships (through syntax or diction) depending upon the mode? Twenty-four community college students viewed one of two brief films and responded orally or in…

Basic writers can be taught to write effective expository prose if they are taught to revise, and they can make considerable progress if they are given opportunities to write narration before tackling the complexities of exposition. Narratives come easily to basic writers and allow them complete control over subject matter and language. The…

The narrative technique can be used as an effective teaching device at the college level. It can enhance students' motivation and provide a cognitive framework for learning. The narrative in Chaucer's "Canterbury Tales" is discussed. Three modes of illustration and using illustrations in class are described. (MLW)

Formulae in composition can be derived and applied through a three-part process: first, analyzing passages and deriving formulae; second, writing sentences from formulae; and third, writing a composition using only sentences derivable from the formulae. Student participation in all three parts provides better motivation and demonstrates to…

Group activities in the classroom can be a useful way to explore various standard rhetorical patterns. For descriptive writing, students can select and write about unsigned collages made by classmates. The writer can try to find a unifying theme that characterizes the artist's personality. A narrative component can be added to descriptive writing…

This paper demonstrates the compatability of Aristotle's Four Causes (material, formal, efficient, and final) and George Campbell's Four Forms of Discourse (description, narration, exposition, and argumentation) and synthesizes them to form an ordered yet flexible writing model that can be used in composition instruction. Within the context of…