This article sets out to explore the relationships between parental language ideologies, and language use and negotiation in parent-child interaction. The primary dataset is composed of around 10 h of audio recordings of everyday interactions of family members (i.e. a Brazilian mother, a Norwegian father, and a 3-year old Norwegian born daughter)…

Due to globalisation and migration, multilingualism has become both a reality and an aim of education systems across Europe, affecting how language education is shaped. To improve the ways in which schools cater for language education in diverse settings, research is required on the potentials of multilingualism in order to design curricula that…

In most service activities, customer satisfaction depends largely on the direct interaction with service providers. In the case of tourism, this interaction often occurs between people from different countries and whose mother tongues are different. In this context, concepts such as cultural proximity, linguistic accommodation, expectations and…

A vast amount of literature addresses issues surrounding English and French in colonial and post-colonial communities. However, relative to the spread of English and French language ideology, a limited amount of literature exists on Lusitanization (i.e. the spread of Portuguese colonial ideology by Portugal during colonialism and the role of…