To understand why and how marketing educators can best use generative artificial intelligence (AI), such as ChatGPT, this article integrates a literature survey, interviews with both marketing educators and managers, and surveys of both marketing educators and students. In leveraging these inputs, the authors argue that generative AI can…

Using computers to help students practice and learn grammatical constructions goes back to the earliest days of computer-assisted language learning (CALL). With the coming of the Internet age, CALL began to focus more heavily on the new capabilities of group connectivity and computer-mediated communication. More recently, a gathering consensus has…

In this article, Annick Janson and Robin Janson introduce research from the Microsoft New Zealand's Partners in Learning Programme by documenting the impact of digital learning objects (DLOs) on educational practice. Janson and Janson describe the impact of DLOs on the teaching practice of a primary school in New Zealand, tracing the effects of…