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Blake, Robert R.; Mouton, Jane Srygley – Training and Development Journal, 1970
Selling effectiveness experiments have provided evidence that solution selling (problem solving) produces far better results than formula selling (sales technique oriented), hard sell, people-oriented selling, or order taking. (PT)
Descriptors: Interpersonal Relationship, Needs, Problem Solving, Salesmanship
Ridgeway, Christopher C. – Training and Development Journal, 1970
Descriptors: Females, Industrial Training, Job Satisfaction, Needs
Burke, W. Warner – Training and Development Journal, 1972
Author explains organization development and tells why individually-oriented training is ineffective unless integrated within the context of an overall organization improvement. (Author/SP)
Descriptors: Development, Needs, Organizational Change, Organizational Climate
Gordon, Michael E. – Training and Development Journal, 1973
Discusses an approach to acquiring information about courses of action an organization should pursue in developing new training products or revising old materials." (Author)
Descriptors: Employee Attitudes, Industrial Training, Needs, Program Development
Bellman, Geoffrey – Training and Development Journal, 1975
Seven steps describe the process of building and using a survey: (1) establishing the target group, (2) building survey questions, (3) using the card method, (4) conducting the survey interview, (5) analyzing survey results, (6) involving line management, and (7) appraising the approach. A sample survey form is included. (Author/MW)
Descriptors: Data Analysis, Evaluation Methods, Interviews, Measurement Instruments