While literacy interventions can be implemented in any grade, focusing on interventions in grades 3-8 is critical because it is often the best chance for students identified with earlier reading deficiencies to become ready for the literacy demands of postsecondary education and careers. States in both the Regional Educational Laboratory (REL)…

When real resources decline, demands change, or programs lose vitality, then a logical move is to reallocate resources to facilitate academic planning. Reallocation schemes and experiences at the University of Michigan-Ann Arbor and Oklahoma State University are described and compared. (Author/MLW)

The office of institutional research can play a key role in creating a college's marketing plan. Designing survey instruments and evaluations to support new program development, employer-based education, and recruiting concepts are areas where institutional research can make important contributions (Author/MLW)

Needs assessment is seen as a viable tool to assist administrators and faculty members concerned about meeting client and community needs for programs. The identification and assessment of instructional program needs is discussed. A definition of need is provided. (Author/MLW)

In order to develop a comprehensive professional development plan, college employees were asked in 1976 to complete a needs assessment questionnaire, which served as the basis for discussion among divisional officers and a development coordinator. Development goals and objectives were compiled, followed by identification of potential programs.…

An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…

Market analysis can provide a mechanism for making needs assessment functional and for focusing program development on constituencies in the community that need to be served. The main goals of market analysis are to generate usable information, document needs, assign priorities, locate resources, and respond to identified needs in a systematic…

Ocean County College conducted a feasibility study for the purpose of determining whether there was a need for a food service management program within its service area and to ascertain an estimate of the potential student pool for such a program. Surveys were sent to 243 restaurants and institutions and were administered to students from county…

The Higher Education Management Institute's (HEMI) management development and training program, designed to improve college and university performance by helping managers understand and carry out their responsibilities, is discussed. Management teams, program organization, identifying needs, action planning, management training, and program…

Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)

This paper describes the initial analyses needed to help institutions of higher education plan majors in nursing and allied health as institutions look for new markets based on demographic and employment factors. Twelve variables were identified and weighted to describe an ideal recruitment market. Using a three-phase process, potential U.S.…

Sample procedures, data formats; questionnaires, and explanations are presented that institutions can use to adapt and implement the planning process described in "A Handbook for Institutional and Academic Program Planning: From Idea to Implementation" (Kieft, Armijo, and Bucklew, 1978). Materials are designed for use by two-year and four-year…

A time sequence of recruitment activities was developed using high school data to represent the total, potential, and actual student markets for Pennsylvania State University. High schools with similar characteristics were grouped according to potential recruitment yields. Under the assumption that college decision-making behavior approximated the…

The conditions facing postsecondary education during the 1980s, it is suggested, call for institutional planning styles that are comprehensive, systematic, public, regular, and expansive. The formal democratic style is described as a comprehensive planning process that requires all departments to submit their plans to the college. (Author/MLW)

Los Angeles Harbor College conducted a survey of Mexican-American residents in its prime service area in order to determine their educational interests and needs as perceived from their particular cultural perspective. The study aimed at ascertaining the extent of congruence between community-perceived needs and the needs identified by a core of…