This article describes both a short- and long-term strategic marketing planning approach for the parks and recreation manager. Both plans involve a needs assessment, objective development, marketing plans, and evaluations. Also discussed is a continuum of stragetic program options ranging from developing new programs to terminating existing…

Computer technology has become increasingly important as a management tool in the field of recreation and leisure. Computers used in the recreation profession perform the functions of recordkeeping, budget reports, and program maintenance. Benefits accrued from the use of computers include: budgeting, fiscal transactions, land-use planning, and…

The objectives of the reported conference were: 1) to determine what significant changes are occurring in campground management; 2) to view demonstration campground areas and discuss related information dissemination efforts; 3) to determine what campground research is presently underway, and whether more is needed; and, 4) to determine possible…

This is the report of a 1990 review of Recreation, Parks, and Leisure Studies programs at the University of Florida (UF), Florida State University (FSU), and Florida International University (FIU). Among the conclusions are that these programs are essential to the lifestyle of Florida residents and the continued economic growth of the state.…