Given the prevalence of alcohol and other drug abuse and violence on campuses and in communities, programs and coalitions developed to prevent or intervene in these problems are faced with a challenging and long-term task. While the development of coalitions or campus-based prevention programs is a healthy start, these efforts must be sustained…

Eight steps to set up a public relations program that is effective and therefore productive are identified: establish a plan, set priorities, propose budgets to coordinate with plans, keep track of progress, control and protect plans, communicate with staff, be accountable, and maintain a positive office environment. (MLW)

With constant changes taking place in the practice of public relations, evaluation and modification are requisite to maintaining a competitive degree program with competitive graduates. Whether a program is in the process of being developed or is being evaluated for certification or reaccreditation, it is critical to look to current and future…

This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

Examines several elements of developing a school career resource center: assessment of school's career development activities and materials; administrative support; plan of action; location; interest sections; information on education, careers, self-assessment, special interests; selecting and gathering materials; advisory committees; public…

As various institutions compete to fill more roles in the educational process, they should ask themselves exactly what kind of clientele they wish to serve and what kinds of outcomes they wish to attain. Only then is it reasonable to consider strategies for using technology to support these goals. Educational institutions should plan future…

Intended for use by urban vocational staff members who face public relations problems and need to facilitate the outreach process in their cities, this handbook contains guidelines for organizing the public. First, Sanford's definition of public relations is outlined, followed by an explanation of why vocational education needs public relations.…

Fifteen different institutions offer suggestions for managing small shops by: long range planning, setting priorities, organizing and systematizing, defining staff regimen, using outside help, and finding reinforcement through feedback and freely offered ideas. (MLW)

The application of a systems approach to intergenerational programs is described. This collaborative programing involves structured thinking about program development and problem solving. Components of the process of linking systems are presented, and some examples of local, state, and national efforts are described. Anticipated outcomes of the…

This handbook suggests to parents ways to plan, develop, and implement an after school child care program. Following a description of the initial child care needs assessment in the community, guidance for deciding the appropriate program type and step-by-step administrative instructions for establishing the program as a business are given. The…

Designed to provide specific, practical help for educators in starting or improving school public relations programs, this guide tells how to make each school building the focal point in informing the public about programs and activities, building confidence in what schools are doing, developing an awareness of the importance of education, and…

Public relations should be an effective two-way communications system between school and public and can be implemented in seven steps: plan the public relations program; identify school publics; assess present communications effectiveness; plan to involve students, staff, and community members; identify key message sending agents; develop and…

Designed for use by counselors, guidance directors, school administrators, school board members, and anyone interested in the improvement of school guidance programs, this resource book provides a collection of over 100 guidance program models and individual guidance practices. The format consists of references (bibliographic information with…

This guide, written for vocational rehabilitation (VR) agency policymakers and staff alike, deals with the concept of marketing from a VR perspective. Covered in the individual chapters of the guide are the meaning of the term marketing; a conceptual framework for marketing in a VR agency (product definition, target group definition, differential…

This dissemination guide is intended to help schools develop school-community-based adult education programs. A six-step program to meet training and retraining needs and leisure time requirements is presented by the Cabot School District. The model's first step is designed to aid in the establishment of an advisory council to guide program…