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| Swanson, Douglas J. | 1 |
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| Dissertations/Theses -… | 1 |
| Reports - Research | 1 |
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The Use of Negative Reinforcement in the Management of Television Newsrooms in the Southwestern U.S.
Swanson, Douglas J. – 1991
A study highlighted the extent to which TV news directors and subordinates perceived negative reinforcement to be used to help establish working climate in their newsrooms, and examined the differences in their perceptions that working climate affects personal ability to do "best" work on the job. Twenty news directors and 40…
Descriptors: Communication Research, Employee Attitudes, Employer Employee Relationship, Job Performance
