Contends that, although the operant approach to psychology is based on objective empirical observations, much of psychology is filled with subjective, interpretive terminology. Argues that such terminology produces confusion over the definitions of basic operant concepts. Suggests a solution that defines the concepts of positive and negative…

Presents a method for enhancing student understanding of negative reinforcement. Suggests a quiz be administered to determine students' degrees of misunderstanding. Introduces remedies for inadequate understanding. Urges the use of the consequence-grid matrix, delineating between negative reinforcement and punishment, and student analysis of their…

Psychology students frequently have misconceptions of basic concepts in operant conditioning. Prior classroom observations revealed that most students defined positive reinforcement as reward and equated negative reinforcement and punishment. Students also labeled positive reinforcement as rewarding good behavior and negative reinforcement as…

Describes a demonstration that recreates the central features of taste aversion (learning to avoid distinctively flavored food or drink paired with gastrointestinal illness) research. Rats are allowed to drink a saccharine flavored solution and then are given an injection of sodium chloride. They associate the unpleasant effects with the solution.…