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Hoopes, Luther H. – College and University Journal, 1972
College and university publications directors are being forced to change the direction of their products because of economy and changing audiences and tastes. (HS)
Descriptors: Budgets, Financial Support, Higher Education, Journalism
Cutlip, Scott M. – College and University Journal, 1971
Descriptors: Financial Support, Higher Education, Information Services, Mass Media
Rowland, A. Westley, Ed. – 1977
The guide's purpose is to provide administrators with essential information that will maintain public confidence in higher education and ensure continued financial support. Six major aspects of institutional advancement are considered: (1) institutional relation (programs to improve communication and understanding among students, administrators,…
Descriptors: Administration, Alumni, Budgeting, Educational Innovation
