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Berger, Joel S., Ed. – 1981
"CASE Currents" and "Techniques" articles, materials written especially for this manual, and papers from the 1976 CASE News/Information Special Conference make up this updated handbook on how to make a college news service more effective. Part I, "Managing the News Service" contains nine papers dealing with such issues as managing, staffing,…
Descriptors: Computer Oriented Programs, Higher Education, News Media, News Reporting
Download full textCampbell, Cathy – 1984
This guide offers Catholic Church professionals and school leaders background and basic tools for implementing a workable and effective public relations program in a local school setting. The first section, devoted to detailing the necessary preparations for beginning a public relations program, tells about the following: forming a public…
Descriptors: Catholic Schools, Elementary Secondary Education, Mass Media, Media Selection
