Online programs and courses are established presences in higher education, and so are processes such as online registration. Prospective students routinely turn to the web for information to help them decide on the most appropriate programs for their situation. Digital public relations (digital PR) is rapidly becoming one of the cornerstones of an…

When its video news releases received little television exposure, North Carolina State University developed a successful half-hour news magazine series to showcase its teaching and research efforts. The program has been well received, has provided good publicity, and makes needed news footage available in a timely fashion. (MSE)

As the shrinking pool of applicants forces colleges to adapt new approaches to recruiting, media campaigns are emerging as an effective way to send key messages to target audiences. Media relations can lend credibility (news coverage is considered more credible than advertising); save money; reach targeted areas; and communicate key themes. (MLW)

A Hall of Fame was established by the El Rancho Unified School District (California) to identify and honor graduates of the school district who have graduated more than 15 years ago, who have achieved recognition in their chosen field, and who would bring honor to the school district in its honoring of them. Nominees for the Hall of Fame were…

Major purposes of an institute held July 10-27, 1967 at the Georgia State College were to: (1) develop basic principles of communication similar to those used by the private sector of the economy, (2) develop an understanding of how vocational educators can more effectively work with public news media, (3) develop packages and kits for use by…