This book is designed as a basic guide to the development of effective school public relations programs. The author provides guidelines for setting up effective communication strategies and presents ideas for spreading good news as well as for dealing with problems. One chapter focuses specifically on the difficult communication problems presented…

The development of Tennessee's Master Teacher Program is described in this case study, the first in a series of project reports. Data were derived from interviews, document analysis, transcriptions and analyses of meetings, informal conversations, questionnaires, and monitoring of legislative sessions and committee hearings. Following an…

Intended for use by urban vocational staff members who face public relations problems and need to facilitate the outreach process in their cities, this handbook contains guidelines for organizing the public. First, Sanford's definition of public relations is outlined, followed by an explanation of why vocational education needs public relations.…

Ideas for enhancing college and university public relations' use of electronic media include organizing an electronic mail tip sheet; trying an electronic news service; investing in an electronic media tracking service; installing an Integrated Services Digital Network telephone line; placing the institution's story on a cable television network;…

This guide offers Catholic Church professionals and school leaders background and basic tools for implementing a workable and effective public relations program in a local school setting. The first section, devoted to detailing the necessary preparations for beginning a public relations program, tells about the following: forming a public…

Designed to serve as a resource tool for educators and social work practitioners, this collection of articles on social work in rural communities presents: (1) "An Overview of Social Work Education for Rural Areas"; (2) "Social Work Education for Rural Program Development" (the "generalist" and the principles, dynamics, and educational content and…

The purpose of this handbook is to set forth, for the day-to-day use of school board members, some of the proven methods of attaining and holding public interest and support of the schools. Guidelines are offered, adaptable to local situations, on measuring public opinion, press relations, the public relations team, advisory committees, handling…